Blog
8 plus 1 Proven Tricks to Promote Your Brand at a Conference
November 21, 2018
Every industry has at least a couple of key events that are worth checking out. If you are a young Australian startup, you may consider Launch Festival (Sydney), Pause Fest (Melbourne) or Myriad (Brisbane) to meet like-minded entrepreneurs, learn about new trends, and, let’s be real, have a drink or two with your colleagues. Read more.
Lessons learned from Vodafone's global rebrand - walk the talk
October 16, 2017
Vodafone Group, one of the world’s largest telecommunications companies, announced a global brand revamp last week which replaces its brand speech mark with ‘The future is exciting. Ready?’ Read more.
How to Get a Global Company to Contact Your Startup?
August 31, 2017
Last week Haystack announced that it signed a global deal with Vodafone, one of the largest mobile carrier companies in the world, to deploy our digital business cards to their entire global workforce. A great win for a startup comprising of 8 people, trying to disrupt a business habit formed over the past 200 years.... Read more.
6 habits of eco-friendly, productive people
June 12, 2017
Being environmentally friendly is so much easier to do at home, than it is in the corporate office. Once you have an idea, you’ve got to write a business case, cost it, present to management, propose a trial period, collect evidence of improvement, and then, after presenting your findings, you may get your idea implemented... Read more.
News update: Haystack for enterprise is now officially open for business
June 7, 2017
For the past few months, we have been working in stealth mode on our business and enterprise plans which offer a set of features and tools tailored to large enterprise clients. We quietly tested the waters and revealed more and more features like the ability to deploy beautifully branded digital business cards across large teams,... Read more.
How to Stand Out While Networking?
April 24, 2017
Let’s face it: some people are really good at networking, and some are just not. Those who naturally excel at it tend to make a great first impression and a memorable impact on the people they meet. However, even the most savvy networkers usually hand out a paper business card that gets lost within the... Read more.
The Do's and Don'ts of Digital Business Cards
April 18, 2017
It seems like digital business cards are somewhat similar to tangible business cards. However, there are plenty of idiosyncrasies to note. Perhaps more importantly, there are many potential pitfalls to avoid. Let’s examine the “how to” of digital cards with some tips as to exactly what you should key in on and avoid. Read more.
Talented Teams, And Crazy Ideas.
September 9, 2015
The Lord Mayor of Brisbane, Graham Quirk, invited us and many others who are in the startup space to City Hall to Launch ‘Startup Spring’. Cat Matson, Brisbane’s Chief Digital Officer asked me to share a startup perspective on the events surrounding Startup Spring. Read more.
Randi Zuckerberg Gets It!
July 9, 2015
A story from the Courier Mail we had to share :) Read more.
How I Became An Angel Investor
April 21, 2015
My journey with Haystack started at Brian’s PwC leaving party in 2013, where I ran into Ran (no pun intended) while waiting for Brian’s big entrance. Ran explained me that he’d also left PwC, bought an ice cream shop and was developing an app to replace business cards. I must admit, I had no idea... Read more.
Why Did I Invest In A Free App?
April 7, 2015
I’m not a charity, money don’t come easy (as the song says) and apparently the kids have to be fed, so why did I invest in a free app? It’s a good question. The answer, of course, is not simple. Well, actually it is quite simple, but I’ve been told that I have a thousand... Read more.
Haystack Goes Global!
March 18, 2015
I spent a lot of time wondering how to launch Haystack on the international stage. Technically, we just have to tick a checkbox, and it will be available on Google Play and the App Store in any country we choose. Getting people in that country to actually use it, however is a different matter altogether.... Read more.